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Iconic Audio Visual

Role: Brand, UX, & Web Designer

Designed with Figma

Created in Webflow

Design Challenge

Create a simple and accessible website that emphasizes the technical prowess of the highly technical  Audio/Visual company.

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Research

First, I interviewed the client to understand more about his priorities for the brand he wanted to build

The main priorities:

  • Friendly service

  • Exciting events

  • Cutting edge technologies

Branding

Next, I created a mood board and style guide to reflect the client's priorities

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Prototyping

I planned out the website architecture.  As a simple website, this aligned with user flow options.

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Then, I plotted the website structure with lo-fi wireframes.

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I created higher fidelity wireframes to solidify the look of the website.

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Which I translated into Webflow to create the website

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