Manager Growth
An set of tools to guide processes, increase communication, and align on strategic goals
Marvegos Fine Art School
2019-2020
Role: Chief Operations Officer
Design Challenge
How might we increase morale and provide resources to help studio managers be successful in managing studio, staff and clients?
Problem Identified
Studio managers were experiencing a high rate of burn out and turnover. Research helped to understand that this was largely due overwork, and lack of guidance and communication
Proposed Solution
A mobile app providing a set of tools to help studio managers guide their daily processes, align on goals, and increase communication with leadership.
Process
Discover
Define
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Stakeholder Interviews
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Observational Analysis
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System Mapping
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Affinity Mapping
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Insight Synthesis
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Sensemaking
Develop
Deliver
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Co-Design Workshops
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Feature Prioritization
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Brainstorming
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LoFi Prototyping
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Pilot Implementation
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Evaluation
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Iterations
Discover
User Research
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Weekly interviews in one-on-one meetings with each of the four studio managers over the course of a month
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Interviews with CEO, CFO, and CMO
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2 Manager Focus Groups
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Observational Studies while sitting in on classes and studio processes
Research Synthesis
Define
Key Insights
Unclear Expectations
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Result in overwork, lack of success, and burnout
Excessive Oversight
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Due to lack of clarity
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Restricts autonomy and thus engagement
Unstructured Communication
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Leads to miscommunication and prohibits formation of habits
System Mapping
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Identified current lines of communication and lack thereof
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Weaknesses:
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Lack of lateral communication across studios
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Lack of communication channels between CFO, CMO and Studio Managers/Teachers
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Communication Map
Develop
Co-design and Brainstorming
Key Ideas
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Better messaging system
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Achievement recognition system
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Theoretical role model for ideal studio
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Standardized processes
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Shared process document repository
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Peer mentorship
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Manager Exchange program
Evaluation metrics
Quantitative (time card)
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Time spent on
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Studio tasks
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Staff management
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Student/Parent communication
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Meetings kept
Qualitative (survey)
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Goal clarity
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Compare leadership vs manager understanding
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Manager Morale
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Staff Morale
Deliver
Prototypes & Iterations
Prototype 1
Structured Meetings
Lo-fi, created in Google Sheets
Tested over course of 2 months
Features
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Resources for reference
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agenda by week/month
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Discussion questions to structure meetings and encourage horizontal communication
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Key Performance Indicators
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Split into four modules
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Outcome
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Increased goal alignment
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Managers reported feeling increased support, direction, and autonomy
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CEO reported increased satisfaction with studio visits
Issues
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Google Sheets format inaccessible in day to day
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Responsibilities integrated into discussion and milestones are harder to find and use
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Responsibilities not sorted by time frame
Agenda, Discussion, Milestones
Prototype 2
Used both as printouts and hosted in internal staff portal.
Tested over course of 6 months
New Features
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Agenda
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Studio, staff, student tasks
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Split by week, month, session, year
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Discussion questions
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For meetings with COO and managers
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In thread with all managers
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Milestones
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Recognize achievements
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Provide manager framework to better understand role and personal goals.
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Outcome
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Continued increase in goal alignment
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Managers report 47% increase in morale
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Staff report 13% increase in morale
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Managerial task time decreased an average of 11 hours/month
Issues
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Having to find in portal is more accessible than GSheets but still not immediately accessible
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Printing requires ink, reverted to boring, non-colored versions
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Should be living documents, no place for input or suggested revisions
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Difficult to create personalized milestones
Prototype 2
Agenda, Discussion, Milestones
An interactive mobile app that combines agenda, milestones, and weekly discussion questions
New Features
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Mobile app allows for access any time
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Interactivity allows for
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Suggesting discussion questions, tasks
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Personalized milestones
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Checking items off agenda
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Outcome
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Delay in production due to new priorities of COVID-19 Pandemic
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Unfortunately, still unfinished by the time I left to pursue a design career